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About Us

Mr Velvet Ears Wine Company

Mr Velvet Ears was born from a love of wine, food, dogs, laughter and having a good time with great people. We're about having fun, leaning into it, trying new stuff and getting as many people as we can, to do the same.

The 2018 vintage was the first we produced on our own farm, and now we have an even bigger group of trusted growers, suppliers and friends.  We've continued to produce and expand gradually, and that's the way we like it. 

In 2020 we bought a new plot of land and in late 2023 we planted stage 1 of our master plan to take over the world, by putting over 750 Pinot Noir grape vines in the ground.  Whilst we wait for those to be ready, we continue to source grapes from our trusted growing mates on the amazing Mornington Peninsula.

We're so lucky to have so many great people continue to help us out on our wine journey. It really is an amazing industry to be a part of.  We love it, and we hope you will too.

The Actual Mr Velvet Ears

He was our dog and everyone who met him said his ears were as soft as velvet.  

When it came time to give things a name, nothing seemed to fit better.  

Of course things move on, and we have too, sort of.  Miss Lola joined us in early 2020 and continues to make us laugh each and every day.

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